Overview
McChrystal Group, a leading global consultancy firm, sought to improve the market positioning of its Enterprise Solutions. They engaged Abstract Group to create a comprehensive GTM strategy to productize its powerful Enterprise Solutions and accelerate traction.
Challenge
Enterprise Solutions is a cutting-edge product suite that lacked a cohesive identity, product, and sales strategy to establish its offering as a category leader against a crowded competitive landscape in technology solutions.
Solution
Abstract’s work engaged the leadership team to emphasize the value and benefits of their technical solutions for their clients. This resulted in a clearly defined GTM strategy for a triple-threat offering across leadership development, process improvement, and technological solutions.
