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Don't just go to market win the market^™

Abstract Group is a new model of cross-disciplinary leadership for technical founders, bringing operational rigor, creative taste, and elite GTM expertise to early-stage teams.

"You guys know what the f*ck you're doing and you're very impressive people."

Dan Borstelmann

Co-Founder, Stash.gg

❤️

2

"My default is to be skeptical and I was vocal about it. You both made me eat my words."

Sanjiv Sanghavi

Co-founder & CEO, Texture

❤️

2

"Honestly? We would have been lost with you."

Zach Cohen

Co-Founder & CEO, Ease Health

😆

2

🫡

1

"Your candor and expertise helped me make stronger decisions, faster."

Florian Douetteau

Founder & CEO, Dataiku

🙏

2

“This is easily the most productive few weeks we’ve ever had.”

Arjun Bhargava

Co-Founder & CEO, Rye

🚀

1

🤝

1

"You all have sharp instincts and practical advice. I trust you completely."

Ryan Caldbeck

Founder & CEO, Waystation AI

🙌

1

🙏

1

"You all are so invested in our success, sometimes I question if your commitment exceeds my own."

Martin del Rosario

Founder, Portare

😆

1

🫡

1

Your GTM Should Be 10x Too

Today’s technical founders operate under extreme velocity. AI markets move fast, milestones come faster, and the next inflection point requires revenue, product, and marketing to snap together at once. But few teams have invested in making their GTM motions as strong as their product.

A graph with "TIME" on the x-axis and "GROWTH" on the y-axis, featuring two upward-sloping trajectories: a solid black line labeled "Product" growing at a faster rate, and a lower dashed gray line labeled "GTM". The shaded blue area between them is labeled "Velocity Gap".

Strategy that ships

We deliver impact at every stage, for every founder.

CHAOS

01 Strategy

We go deep with the founding team to surface the high priority levers to get to a milestone.

02 Storytelling

We build the GTM foundations for the team, and then create a plan of attack to execute.

03 Systems

We build paths + resources to create repeatable, durable motions for growth.