Services we offer

We have packages as a starting point, but we also design engagements that work best for you.

Advisory on-demand

We are aligned with your speed and provide real-time advice, guidance, and feedback when you need it most: now.

Refine sales collateral
Strategize for your fundraising
Nail hiring and recruiting
Get real-time feedback on products, strategy, or content

Saaf case study →

From idea to launch

Ideal for projects spanning 6–12 weeks. Best for high-flying companies looking for PMF, or who need to scale.

Design, prototype, ship, and iterate
Launch a new product without stealing resources away from your core functions
Shore up your GTM motion
Build customer-driven products and solutions

Synktrato case study →

GTM as a service

Best for ongoing workstreams or long-term bets. Great for technologists who want a GTM masterclass on-the-fly.

Get end-to-end product launch support
Turn great technology into a great business
Craft world-class branding
Fix an underperforming part of your business

Dune case study →

Build your own engagement

We can help create custom playbooks, frameworks, and processes for a company going through any type of transition—good or bad.

Get custom-designed workshops
Leverage AI within your operations
X-ray your business and get unstuck
Build an enduring developer experience

Get in touch →

Get in touch if...

You're building

We help founders, researchers, and scientists understand what needs to be true for your next milestone, and how to get there efficiently.
The traditional SaaS playbook is dead. We craft definitive guidance to help you expertly monetize complex technology and multimodal products.
We lift the hood on your analytics, user experience, and revenue numbers to create a strategy for how you can improve.

You invest

We lead instant-impact workshops for founders and portcos who are looking for tactical, hands-on advice.
We can act as your “operating arm,” advising founders and portcos who need practical—but ambitious—experience to get to the next level.

You're an Enterprise

We help innovative teams reimagine how to build AI into their roadmaps iteratively and effectively—fast.
We help larger organizations supercharge their operations with AI-powered tools and solutions.

We are seasoned, product-first leaders with an appetite for solving hard problems, fast.

As previous leaders at Stripe, Uber, and Deutsche Bank, we’ve seen everything because we’ve lived everything as operators and advisors: from two-person startups, to complex unicorns, to established enterprises—and every pivot imaginable. We bring the most sought-after design, brand, and developer relations talent to every project.

Dave Nuñez

Dave is a people, product, and developer education leader who builds high-performing teams that ship what customers need. Dave has held leadership positions as an early employee at Uber and Stripe. In 2021, he co-authored Docs for Developers to help engineers become better writers. He has worked with or invested in elite AI companies, with a focus on GTM and developer education.

Kanan Kapadia

Kanan is a 20 year sales leader who has cultivated the GTM function across diverse product lines, spanning the fintech industry and global markets. As a former leader on Wall Street and at Stripe, she has deep experience in complex financial markets coupled with sharp instincts for identifying revenue potential.

Emily Vernon

Emily is a marketing leader who coaches founders to create the most powerful connections with their users in the rapidly advancing world of AI. Emily most recently led brand at OpenAI with a focus on strategy, programs, campaigns, research, and insights. Before OpenAI she led brand, marketing, and events at Stripe and Google.

GTM solutions for builders and backers

A new playbook is being written

Aspirations → real world results

Turn research into product

Find PMF in the hardest places

Monetize your tech at scale